Case Study

Institute of Professional Technologies

Education

Full-Cycle Digital Project

StrategyUX/UIDevelopmentContent ArchitectureSEOLead GenerationLaunch
ProblemArchitectureDesign DirectionDevelopmentSEO FoundationProduction Launch

Overview

The website was built from zero, from structure and UX through development, SEO setup and launch. This is an end-to-end project: the training organization’s programs, credentials and inquiry path were structured and built into a single, coherent site.

www.inprofteh.net
Open live site ↗

Problem

A training organization needs to present many programs and services without overwhelming prospective students, and must convert information-heavy content into a clear path toward inquiry.

Approach

From information overload to a clear path.

01

Architecture

Programs and courses organized so prospective students can scan and compare offerings without being overwhelmed — surfacing the right training program quickly instead of burying it inside dense text.

02

Design Direction

A clear path from browsing programs to making an inquiry, built into the structure rather than added on top, with a layout designed to hold up on the small screens most prospective students actually use.

03

Development

A production build translating the structure and design into a working, maintainable site.

04

SEO Foundation

On-page fundamentals set up at launch to support long-term visibility.

Scope

  • 01Strategy
  • 02UX/UI
  • 03Development
  • 04Content Architecture
  • 05SEO
  • 06Lead Generation
  • 07Launch

Visual Showcase

Institute of Professional Technologies — course programs section
Institute of Professional Technologies official seal

Program presentation, live on inprofteh.net — official seal shown as supporting brand material.

Earlier Growth Engagement

Before the current website build, earlier digital growth work with the organization produced the following recorded results.

82
Leads
97,550 UAH
Monetized client revenue
19,000 UAH
Advertising spend
1,597 → 2,190
Facebook
1,477 → 2,709
Instagram
0 → 359
Telegram

These figures reflect an earlier, separate digital growth engagement with the organization and are not attributed to the current website.

Result

  • — A complete production website, built from zero.
  • — A clear program and course structure for prospective students.
  • — A defined path from browsing to inquiry.
  • — An SEO-ready structure at launch.
  • — Live, in production.
www.inprofteh.net